Startup Marketing: 23 Online Marketing Strategies to Help Create Explosive Business Growth (Online Marketing Series) by R.L. Adams

Author:R.L. Adams [Adams, R.L.]
Language: eng
Format: azw3
Publisher: UNKNOWN
Published: 2016-07-10T04:00:00+00:00

Creating a Free Offer

The free offer is that special thing you give away to folks who join your list. It’s what entices them to drop further into your sales funnel. You’ve already built awareness by getting them to your site, the goal now is to peak their interest by creating a compelling offer.

What are you supposed to offer? That’s a great question. What you need to ask yourself is this: “What type of high-value offer can I give to people that would entice them enough to provide me with their email address?” And, remember, you can’t skimp on the value here.

There’s absolutely no way that anyone will sign up to your email list if your offer isn’t compelling enough. When you’re starting out, you can’t just say “Sign Up for Weekly Email Updates” or something like that. You have to give something away.

Take the time to create a highly-targeted book that will help customers solve a problem or fill a need. What can you assist them with? What area of expertise can you offer them that relates to your business or industry? If you’re thinking that you’re about to give the farm away, you’re right. That’s what you have to do here.

Again, giving away high-value information is how you set yourself up as an authority. To reiterate, you have to do the most amount of work for the least initial return, at first. You won’t be able to quantify this by dollars earned; it’s far more obscure than that. This is more about authority earned.

Yes, it’s perplexing and it’s a long-term proposition, but that’s primarily what needs to happen. Create a tutorial of sorts and give it away. The ebook on one of my blogs is about improving your life, accomplishing your goals and overcoming failure by using 12 keystone habits.

Since my site is dedicated to improving your life by doing things like setting goals and upgrading your habits, this appeals directly to the target consumers that are drawn to it. What you have to do is figure out the type of free offer you could give away that will compel your visitors to drop into your sales funnel.

My suggestion? Research all your competitors. Sign up to all their email lists to see just what they’re offering. Look at how their emails are worded from the subject line to the actual body of the text. Determine how often they’re trying to sell you something and the interval with which you receive the emails.

Then, come up with a free offer of your own. Be prepared to invest a significant amount of time into this. It won’t pay off right away. But, in time, you’ll reap the benefits by getting your visitors to drop into your sales funnel, and to ultimate convert those prospects into leads and sales.

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